'The line that describes the beautiful is elliptical. It has simplicity and constant change. It cannot be described by a compass, and it changes direction at every one of its points.'
Weekend is here again and weekends are for fun.
Minimalism it's one of the hottest topics and trends at the moment. A movement that covers so many different areas - from lifestyle to fashion, interior design and even art.
Line in art is a primitive but powerful form of artistic expression. It’s a dynamic technique that captivates viewers and creates impact regardless of the format or media type—making it foundational to all great design.
Notion is a design studio based in New Zealand, run by Ken the one line illustrator. His drawings are minimal and smooth, and so are the graphics displaying the artwork on his website. The goal is to evoke an emotional response from the viewer, inspiring to go beyond traditional boundaries.
For this article he shared his personal vision: “My take on one line illustration has always been about building an authentic connection with the viewer. As a one line artist myself, I see a poetic resonance represented through the singular line. I see the possibilities one line has to offer to all creeds and walks of life. Because it is so encompassing, I see its potential in being an art form that is relevant especially in today’s world. We started Notion to make one line accessible and for people to find enjoyment and a way of expression.”
“With one line, we want to bring awareness to certain issues we face globally as a community, in hope of creating dialogue and influencing positive change. After all, what is the point of art if it doesn't help people. If it doesn’t evoke emotion. If it doesn’t challenge thinking.” — Ken from Notion.
As mentioned before his style is very smooth and you will hardly see any sharp turns. The line is clean and easy to retrace for the viewer. The work is super consistent and usually evolves around living creatures, including plants, animals and humans.